Metro Networks Consulting
The Metro Networks Consulting rebranding project included restoring their existing M logo in high resolution, creating new primary and secondary logo versions, and developing a new color palette. I also created a new website in GoDaddy Website Builder, using the new branding along with custom CSS and original graphics.
Overview
Metro Networks Consulting is an IT and telecommunications consulting firm that has been in business for more than 20 years. The company works with owners, IT leaders, construction teams, and others on technology infrastructure for campuses, buildings, and data centers.
The existing website was outdated and needed a redesign to better reflect the company's brand and vision. I redesigned the logo and website, developed a new color palette, and used the new branding throughout the site.
Website Design & Development
The Goal
- Modernize the existing website and give it a more professional, current look.
- Make the company's services easy for potential clients to understand.
- Organize the site's content and create an easy-to-use navigation structure.
- Communicate Metro Networks Consulting's experience and areas of expertise.
- Give the client a website they could continue to maintain using GoDaddy Website Builder.
What I Did
- Configured the website using GoDaddy Website Builder and custom CSS.
- Helped structure the content so visitors could quickly understand what Metro Networks Consulting does and who they work with.
- Created graphics for the website using stock photography combined with custom text and design elements.
- Used the new logo and color palette to create a consistent look throughout the website.
The Result
- The outdated website was replaced with a more modern and professional online presence.
- The navigation made it easy for potential clients to find the services relevant to their projects.
- The new site clearly explained what Metro Networks Consulting does and the services they provide.
- The company's experience, industries, services, and project work were easy to find and understand.
Logo Design & Restoration
The Goal
- Update the company's branding while keeping the original M logo as part of the new design.
- Restore the original M logo in a high-resolution format so it could be used properly in both digital and print applications.
- Create a new primary logo featuring the full company name.
- Create a secondary logo using the standalone M for situations where a simpler version would work better.
What I Did
- Restored the company's original M from a low-resolution file and recreated it as high-resolution artwork.
- Designed a new primary logo featuring the full Metro Networks Consulting name.
- Developed a secondary logo using the standalone M.
- Created the logo artwork in Adobe Illustrator so the designs could be scaled without losing quality.
- Used the updated logo and color palette throughout the website design.
The Result
- Metro Networks Consulting had a high-resolution version of its original M that could be used in each of its new logos.
- The company had a new primary logo with its full name for use as its main brand identity.
- The secondary M logo gave the company a simpler option for places where the full logo wasn't necessary or wouldn't fit as well.
- The updated logos gave the company a more current and professional look.
Restoration of Original M Logo
Before
After
New Primary & Secondary Logos
Primary
Secondary
