SNCMA

For SNCMA, I designed a WordPress blog about ServiceNow architecture and design. I created the logo and website, organized the site's content, and created graphics for blog posts and social media using Canva, Adobe tools, and generative AI.

Full-size screenshot of the SNCMA website

Overview

SNCMA is a WordPress blog about ServiceNow architecture and design for administrators, developers, and architects. I designed the logo and customized the WordPress site. I continue to maintain the site, proofread articles, organize the content, and create graphics for blog posts and social media.

Website Design & Development

The Goal

  • Create a design that reflected the site's focus on ServiceNow.
  • Make it easy for visitors to browse the articles.
  • Give the site a clean, consistent look.
  • Build the site in WordPress so the content would be easy to manage and update.

What I Did & Continue to Do

  • Customized the WordPress theme and added CSS to create the site's overall look and feel.
  • Used custom HTML and inline CSS to format posts and pages.
  • Used categories and tags to organize articles and make related content easier to find.
  • Designed the site to work well across different screen sizes while keeping accessibility in mind.
  • Maintain the site as new articles are published.
  • Proofread each article before publication.
  • Create featured images for articles using stock photography, text, design elements, and generative AI when appropriate.

The Result

  • The site's design and graphics have a consistent look.
  • The site makes a large amount of technical content easier to browse and explore.
  • Categories and tags make it easy for readers to find related content.
  • Custom graphics give the articles a visual element that complements the technical content.

Logo Design

The Goal

  • Create a simple, recognizable logo for the SNCMA blog.
  • Make it clear what the site is about without requiring visitors to know what SNCMA means.
  • Include a visual connection to ServiceNow without copying the ServiceNow logo or creating something too similar to it.
  • Create a logo that would scale well across multiple devices.

What I Did

  • Designed a responsive logo from scratch for use on the SNCMA website.
  • Used the shape of the C as a subtle reference to the circular O in the ServiceNow logo, while creating a design that was distinct from the ServiceNow logo.
  • Created a related favicon for use in browser tabs.

The Result

  • SNCMA has a logo that gives the blog its own look while still making a connection to ServiceNow.
  • The C in the logo provides a subtle visual reference to the O in the ServiceNow logo without copying the ServiceNow mark.
  • The logo looks good on the website across multiple devices.

Creation of Original Logo for SNCMA

Social Media Graphics

The Goal

  • Create graphics that relate to each article and can be used to promote it on social media.
  • Maintain a consistent design across the social media graphics while giving each one its own look.

What I Do

  • Create social media graphics based on the featured images for new articles.
  • Adapt the graphics for different social media platforms.
  • Maintain brand consistency while giving each graphic its own design.

The Result

  • The graphics give readers a quick visual connection to the topic before they start reading.
  • Each new article has its own social media graphic while still fitting with the overall SNCMA design.
Sample social media promotional graphic
Sample social media promotional graphic
Sample social media promotional graphic
Sample social media promotional graphic

Tools & Skills

WordPress Configuration Theme Customization Logo Design Custom CSS Content Management Original Web Graphics Custom Generative AI Imagery Canva Adobe Express Responsive Design Graphic Design Accessibility

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